John Stauffer 

Co-founder & CEO



I am focused on product strategy, marketing, business development and corporate partnerships.

We founded this company to solve a problem: it's hard to learn on the web.   Yes there's the endless distractions and rabbit holes. but even when you strip out all the noise, there's still a lack of good learning tools.  No way to chart a path between what you know now and where you want to be.

This product, our patents, and the business that supports it are designed to solve a problem that I and 75 million other people ("knowledge workers") like me face everyday.

I've worked as a strategist and planner for nine years, six of which have been at one of the world's top branding and marketing agencies, Ogilvy & Mather.


Hesham Fouad D. Sc.

Co-founder & Chief Technology Officer



I work in the border region between science and technology. I am an inventor by nature and my passion is to create new technology that empowers people.

My career began at IBM Advanced Technology where I worked on Artificial Intelligence, Voice Recognition, and Hypermedia technologies. I regularly worked with IBM's fortune 100 clients as well as partner research labs at Carnegie Mellon University and Stanford University.

After five years at IBM, I moved to Logicon where I invented a new technology for Computer Based Training that completely changed how the company developed training for their software products. The approach I developed cut content development time by 80% and produced a much better end product.

I left Logicon to pursue my Doctoral Degree in Computer Science at the George Washington University. I conducted my dissertation research in Real-time Parallel Scheduling Algorithms for Synthetic Media Generation at the Naval Research Laboratory. This research led to the founding of my first startup, VRSonic.

As president of VRSonic, I procured millions of dollars in R&D funding from both government and private sources to develop our commercial product offerings. I was involved in all aspects of the business including product conception, design, implementation, proposal writing, marketing, sales, and client relations.

VRSonic's latest effort was funded by the Office of Naval Research. We developed new technology to detect human emotional state using only the Webcam and microphone available with commodity PCs. We built a real-time immersive training system called RADIS based on this capability. RADIS can detect a trainee's emotional state and training performance and dynamically adjust the virtual environment to optimize training using AI techniques. RADIS was field tested by ONR and was shown to produce significant improvements in training over other training methods.


Robert Cooper

Co-founder and Chief Creative Officer



The opportunity to discover and develop new products that provide real value for people fuels my sense of purpose and drives me everyday.  I’ve always looked for these opportunities in my work, charting my career on a path through diverse entrepreneurial adventures that have given me broad product development experience in emerging platforms and technologies. The Sailminder learning application will provide high value to so many people.  I can’t help believing that it will be a positive, disruptive technological advancement for humanity.

Starting out as an artist interested in broadcast design, I worked as an intern for the MacNeil/Lehrer Newshour on PBS, moving rapidly on to positions as an animator and designer for industrial training applications.

My interest in video lead me to user interface design positions in a series of interactive television startups, to America Online, where I served as the interactive creative director for AOLTV, where I invented and authored several interactive patents, and designed consumer user experiences for emerging platforms including, messaging, digital television, and telephony(VOIP).

Riding the wave of emerging platforms lead me to design digital television experiences at Biap Systems for Time Warner Digital Cable, whose clients included NBC, ESPN, Google, and EBay. My career in video continued when I joined the World Championship Sports Network as the VP:Creative Director for online and broadcast, later to become NBC Universal Sports.

As Social Media proliferated, I joined Ogilvy’s 360 Digital Influence as the Vice President:Interactive Creative Director responsible for leading the creative execution of social media strategies clients that included; Blue Cross/Blue Shield, Intel, Snap-on Tools, Dupont, Ford, Select Comfort, Quaker, Centers for Disease Control, Department of Health & Human Services, and Lenovo.

I joined Plateau Systems, a leading enterprise Learning Management System provider, as Vice President for User Experience, where I built out the UX practice and was responsible for a total redesign of the administrator side of their product offerings.  We were purchased by Successfactors, a publicly traded company, and soon thereafter, by SAP where I continued to direct the user experience and integration of multiple, enterprise, human resource management applications.


Tim Johnson


Timothy Johnson has over 22 years of engineering experience.  Tim has worked for a variety of companies ranging from the über-small, 3 person engineering firms to Apple, Inc., one of the largest consumer electronics companies in the world.  This diverse work experience has provided Tim with the knowledge of how to build and grow an engineering organization from the ground up in addition to design, development and manufacturing of products that ship on a very large scale.

Tim holds a BSEE from Marquette University and MSEE in Digital Signal Processing from Nortwestern University and regularly describes himself simply as "Engineer."  Whether it be analog or digital design, embedded SW or Web development, Tim finds himself at home regardless of what he's building.  Tim was the first System Integrator on the iPhone team and played an integral role in at least 4 iPhones and is an inventor on over 20 patents.  Tim is currently an employee for Apple, working on, as Steve Jobs would describe it, "one more thing."

Jon Zeitler

Currently Executive Vice President for Corporate Development and Legal Affairs at Cricket Media, Jon has more than 20 years of business and legal experience with high growth companies and disruptive products and technologies.

Prior to his role at Cricket Media Jon served as Executive Vice President for Corporate Development at Zipcar, Inc., where he was a member of the senior executive team that led the company from venture stage through a successful IPO. At Zipcar Jon was responsible for strategic partnerships, international new market expansion, and government affairs.

Jon also has spent time working with a number of smaller high growth companies, including acting as primary advisor to ConsumerSearch in its successful sale to the NY Times Company in 2007.

Prior to 2007, Jon worked in several key roles over ten years at America Online gaining deep experience with interactive products and services. At AOL he served as Associate General Counsel for Network and Strategic Transactions before moving into a number of senior business roles including Vice President of Business Development for Web Services and later Vice President for International Strategic Alliances. Jon began his career practicing corporate law in the Washington, DC office of Vinson & Elkins LLP. He lives in northwest Washington, DC with his wife and three sons.

Anthony Mazlish

Anthony Mazlish (Tony) resides in the Washington, DC area with his wife and three children. Mr. Mazlish is the Chairman & CEO of Healthy Back Store, LLC, a national chain of retail stores dedicated to providing product solutions to help prevent and alleviate back and neck pain. Mr. Mazlish founded the Healthy Back Store concept in 1994. Prior to his experience with Healthy Back he worked as an investment officer for a fund making investments in Eastern Europe.

Mr. Mazlish is a trustee at the College Of The Atlantic. He is a member of the Washington, DC chapter of the Young Presidents Organization (YPO).

He received his MBA from Georgetown University (’91) and an AB in Art History from Duke University (’86).